Rodgers Townsend: Arrgh

"Arrgh. You just got mid-majored out of twenty bucks. The only thing more fragile than your bracket is your ego. Call for entries. 2013 Rodgers Townsend March Madness."

Self-promo, call-for-entries poster campaign for employees, clients, friends and family. Embracing the futility of office pools.

CREDITS:
Advertising Agency: Rodgers Townsend/DDB, St. Louis, USA  
Creative Director: Michael McCormick
Art Director / Illustrator: Peter Rodick
Copywriter: J. Chambers
Year: 2013