Channel 3 Telethon: Should be

Death should be the end of life. Not cancer.

CREDITS:
Client: Channel 3
Advertising Agency: Ogilvy España / Ogilvy & Mather Publicidad Barcelona, Spain  
Creative Director: Camil Roca
Art Director: Francesc Talamino
Copywriters: Nacho Magro, Manuel Cardenas
Year: 2013