Wisconsin Department of Justice: The Fly Effect

Client: Wisconsin Department of Justice, USA
Advertising Agency: Knupp & Watson & Wallman, Madison, USA

Jack Daniel’s: Legend

Client: Jack Daniel's
Advertising Agency: Arnold Furnace, Australia

Rodgers Townsend: Arrgh

"Arrgh. You just got mid-majored out of twenty bucks. The only thing more fragile than your bracket is your ego. Call for entries. 2013 Rodgers Townsend March Madness."

Self-promo, call-for-entries poster campaign for employees, clients, friends and family. Embracing the futility of office pools.

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Channel 3 Telethon: Should be

Death should be the end of life. Not cancer.

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Axe Deodorant: Axe - For Him

She was just another one.

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Harley-Davidson: Ride On

The world's gone to pot. So we whipped up a call-to-arms to encourage bikers to ride on through the storm.

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Santam Insurance: Oopsie

Don't take this the wrong way.
But we hope we never hear from you. Because if we do, it means you've had an oopsie. A ding, a darn-it, a crash, a bash, a loss, a bump, a booboo, a knock or an unexpected shock. And we don't want that for youy. Instead we hope you use your phone for fun things like fishing trips and flowers for first dates with Fanny that works on the fourth floor in Finance. But should you ever need us, and call us, it's CRUNCH-TIME.
Crunch-time is when you need action, not words. When you want things sorted, not later, not now-now but now. It's when you want an insurer that's paid 99% of alla claims made in the past year, that's won global awards for its claim process. Because that's what proper insurance should do.

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Hospital Erasto Gaertner: Rewriting life stories

It happened on October 12, 1989, during a self-exam in the shower, as usual. I was 29 and trying to get pregnant. It was quite a shock when I saw my life stopping completely. I knew that, from that day on, my dreams would be postponed and my body and soul would be radically transformed. I called my mother, we went to the doctor, and suddenly I didn't know how tomorrow would be. I'd be surprised to notice the strength that I didn't even know I had, and found out how much my family loved me. Sometimes bad things happen for a good reason. Within time, I noticed that I remained the same, and there was no reason to be sad because I was sick. Then things started getting lighter. Not easier, but lighter, and it was just the beginning of an autobiography of rebirth and glory. In times like this, it's also important to have good friends. In my case, i had many to count on. They always gave me comfort with their solidarity words. Friends are treasures that should be kept in our hearts, and now that we are talking about it, what should I say about the medical team in Erasto Gaertner Hospital? They are the ones who always treated me and encouraged since the beginning. Many angels appeared in my way, and I thank them for the excellence in my surgery and treatment. With all this support, I faced it as someone entering a battle, with faith and belief in my victory. By that time, I was already sure that the disease would not be the final chapter, but only a little comma in my story. My hair would keep growing anyway. Today, there are no tears left, but smiles of happiness, victory and the feeling of mission accomplished. In the end I had a positive balance and I feel ready for a life that goes on. I'm 52 now, and I live happy with my daughter who's already growing up. Before, I dreamed of being a mother, but now I dream of being a grandmother.
 - Arlette Isfer, Luiza's mother and future grandmother.

CREDITS