The full stop. Minute and incospicuous, lives a lonely existence. Often finding itself pushed to the end of the line, the full stop suffers from what seems to be a most painful inferiority complex. When it enters, all fall silent. With its uninspiring appearance and lack of visual substance, it longs to possess the exuberance of its brethren - the question mark and semicolon. However, at Westpac Private Bank we look at things differently. We don't see a full stop, we see a decimal point. Not just another dot on the page or something that separates integers. We see it for its strenght: strenght in movement. With every step the decimal takes to the right it grows in influence and magnifies in meaning. In just a few steps the decimal can take you from early mornings to early retirement, from covering the late shift to the cover of Forbes magazine.
Client: Westpac Private Bank
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Art Director: Lachlan Palmer-Hubbard
Copywriter: Graeme Clarke
Deputy Creative Director: Mick Stalker
Planner: Andy McLeish
Group Account Director: Paul Wilson
Account Director: Rebecca Richardson
Agency Producer: Sheridan Derby
Designer: Kate Slavin
Account manager: Lucy Sparks
Printer: Grant Longley
Year: 2012
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